top of page

Business consulting, author, public speaker, Sun City TX

Tips for a successful think-tank 

How to keep a brainstorm from becoming a drizzle 

By Steve Baker


I have always had great success in using think-tank sessions to inspire, spark and ignite new ideas and solutions to help my companies grow.

As the think-tank leader, you should explain the mission, i.e. "New ways to increase market share." You should be the moderator that keeps things on pace but no one, including you, dominates the conversation. Your tank-mates can create valuable ideas quickly if they operate within a set game plan.

Here are some tips that will help you succeed:

  1. Don't limit to only one department with one mindset. My most successful think-tanks are a team of creative thinkers with diverse backgrounds who can offer different slants and perspectives.

  2. No egos allowed. I have a hook outside my conference room with a sign that says "Please leave egos here." You're not in the tank to impress others with your brilliance and monopolize the time. A good think-tank is a cooperative supportive team where all thoughts are welcome and shared, and only the team succeeds.

  3. Use a dry-wipe whiteboard. The bigger the better. I once had an entire wall in the conference room wallpapered with dry-wipe paper so we could get more ideas. If you can't get a white board, use a large lecture paper pad. I prefer that each member have their own marker and go to the board with their ideas.

  4. Stay on topic. Your idea for an iPhone microwave oven app is awesome, but not during a session on how to improve customer service.

  5. One conversation at a time. When different conversations are going on within a team, no one can focus.

  6. Encourage each other to participate. Often the shy person has great ideas that they've been quietly thinking about.

  7. Go for volume. Getting to 100 ideas is better than 10. The more ideas you have the more chances you have for quality ideas. Try setting a goal for the number of ideas you'll get to in a set amount of time to provide incentive.

  8. Think fast & keep it short. Impulse thoughts and ideas are often sound and worthwhile. Got an instant thought? Write it on the board.

  9. Encourage wild ideas. As Albert Einstein said, "If at first, the idea is not absurd then there is no hope for it." Most great ideas and inventions were first silly ideas. (but remember #4)

  10. Headline your idea. Make it quick and sharp, then move on to the next one.

  11. Be visual. Sketch your ideas out for your tank-mates. It will communicate them more clearly than words alone, plus it might inspire some new ideas.

  12. Review and build on the Ideas of others. This leverages the perspectives of diverse teams and can be especially useful when you feel like you're stuck.

  13. Withhold judgment. Don't block someone else's idea. If you don't like it, look at it on the whiteboard and maybe you'll be able to build on it later. Remember, this is a Think-Tank, not a Shark-Tank.

  14. Summarize and condense for action items. Assign action steps to follow through with sound ideas.

  15. HAVE FUN. Even when the topic is serious, try to keep the pace loose. Anger and worry hamper creative thought. I've had great success with after-hours sessions over pizza and beer. If that's against your rules, at least have brain fuel and energy snacks


A good think-tank session not only produces results, it strengthens communication and inspires all participants to be more positive as they think creatively for the good of the company. Using these simple guidelines will help make your think-tank session a brainstorm instead of a drizzle.

To Your Success.


Steve Baker is a founder of successful businesses and a business advisor with a passion for every phase of business cycle from startup to exit He’s also a public speaker and author of "Pushing Water Uphill With a Rake," as well as an avid poor golfer. He welcomes your comments and e-mails at and invites you to visit his website


bottom of page